Washington State Hospital Association visual design
The Washington State Hospital Association (WSHA) is a nonprofit trade association helping hospitals care for their communities by providing advocacy, data analytics and clinical excellence services to keep patients healthy and ensure they can get care.
I led WSHA’s communications team, developing and executing the association’s annual strategic communications plan. I became the go-to leader for implementing strategic communications initiatives for more than 100 hospitals in Washington state, supporting their missions to provide care to their communities.
I also led WSHA’s digital work, directing a complete website redesign and user experience transformation that vastly improved the digital interface hospital members use to access WSHA’s entire library of resources. My digital work included overseeing email marketing and integrating it with the organization’s CRM.
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